Photos by David Ngo and Geri Kramer Photography
I really wanted to do these because I never ever see fitness adds with fat people in them. While I understand that they are promoting fitness clothes for the “fit” look- obviously they want fit bodies for those clothes. Trust me marketing, I understand you. HOWEVER. when I see those people I dont think “oh hey, I should work out to look like that”- which is the assumption of the marketing: see fit people, want to be fit people, obviously going to buy these clothes because they will make me fit. I want a fat fitness roll model. I want to know that people are on their way to being fit, not at the end. I want to be shown that you can work out, be fit, and not actually look like the people in the fitness adds. Those people are top of the line fit. It takes a lot of work to get there. I just want to be able to run a mile, there are different degrees of fit and I’d like to see that more. :]
that and I like Joe Boxer.
with model Electra Rose
With model Electra Rose
